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Capture the lead as researched. It enters the register at step 02 and carries through to the trigger and the email.
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Click an address to include or exclude it. The email goes only to the highlighted ones.
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Identify the firm in every message, honour an opt-out immediately, and keep daily volumes low enough that each email is genuinely personal — POPIA and deliverability both depend on it.
A reply always outranks new outreach. Answer it the same day.